Job Description
Woodstream is the largest independent pest & animal control platform in North America, offering innovative brands with industry-leading efficacy and safety.
Join Woodstream as our Vice President of Insect Device Brands in Lancaster, PA , and take the reins of Safer Home®, Dynatrap®, and Mosquito Magnet® . In this role you’ll be the General Manager of a portfolio of exciting brands that solve everyday problems for Consumers like pesky indoor flying insects and keeping outdoor entertaining space mosquito free. You’ll shape the brand building strategy, launch new product innovations, and build powerful internal partnerships with all functions in the company (sales, finance, marketing, operations) and external partnership with our Retail partners (Walmart, Amazon, Lowe’s, Tractor Supply Co.).
If you love driving results and thrive in a face-paced environment, this is your opportunity to take the next step in your career.
Benefits of Working for Woodstream: - Competitive benefits package including:
- 401k with Company Match, eligible on First Day of Employment
- Health, Dental & Vision Insurance Effective on First Day of Employment
- Access to Company Paid Penn Medicine Health Clinics
- Company General Bonus Program
- Company Paid Parental Leave
- Adoption Assistance
- Company Paid Basic Life & Disability Insurance
- Accident, Critical Illness, & Hospital Insurance Options
- Company Paid ID Theft
- Legal Assistance Plan Options
- Paid Vacation and Holidays
- Pet Insurance
- Stable, growing working environment with a history of 150 years of doing business.
- Opportunity to advance within the company.
Overview of the Role: The Vice President of Insect Device Brands (Safer, Dynatrap, Mosquito Magnet) is the General Manager of Woodstream’s portfolio of insect device brands and product forms. As such, s/he is the primary architect and leader of the enrollment of the organization in plans that consistently deliver the annual FY growth objectives – NIS (top-line sales), EBIDTA (bottom-line sales), market dollar-share. The Woodstream insect device business includes the Safer Home®, Dynatrap®, and Mosquito Magnet® brands – a collection of brands that provide both indoor and outdoor insect control solutions.
This role involves managing the P&L to deliver topline (NIS) growth above market growth that results in $-share gains as well as managing product mix and profitability to deliver EBITDA and Contribution Margin % growth. A successful candidate must be adept in understanding levers of growth within the CPG business model and be a confident strategist to outline and successfully enroll the organization in a focused growth vision.
As expected from a General Manager, strong collaborative relationships must be built within the Brand & Marketing organization – direct reports, peers and functional leadership; as well as with key business partners outside of the Brand & Marketing function – such as: Finance, Sales, and technical disciplines like Supply, Manufacturing, Demand Planning and Sourcing teams. Partnership within B&MO will include: (a.) close collaboration with New Product Development team to identify, qualify and execute (through on-time and on-budget project management) new product launches that deliver long-term growth targets; and (b.) close collaboration with Marketing Communication teams to deliver superior and effective brand building communications across touchpoints and channels (packaging, advertising, digital, etc) as well as relentless pursuit of improved marketing investment ROI and effectiveness. Outside of the B&MO partnership will be essential to successfully influence Customers, evaluate financial feasibility of opportunities, consistently deliver annual cost savings objectives and ensure on-time, in-full delivery of products to Retailers.
Ability to partner with sales for successful new product sell ins and line reviews is critical to successful execution of 4Ps strategy (Product, Price, Place, Promotion) as well as continued growth of distribution and display/promotion opportunities. Understanding of Retailer business model and comfort presenting to Buyers and Buyer management is expected. Because Amazon is Woodstream’s #1 customer, typically our largest marketing investment, and a consistently growing channel, success at this Retailer is paramount. The Vice President of HIC must closely collaborate with the Amazon team and not see this scope as a responsibility that can be outsourced. Diligent partnership in planning and evaluating investments in both top of funnel and bottom of funnel activities is expected.
In addition to strong business leadership and P&L acumen, the Vice President of insect device brands must be a team builder and people leader – capable of developing entry-level talent as well as positively evolving the culture of the company and the Brand Marketing function.
This role requires a strong executive presence and frequent and collaborative interactions with CEO, CB&MO, CFO, Chief Sales Officer, as well as the heads of all departments is expected. Occasional engagement with and presentation to Woodstream’s Board of Directors may be required.
Essential Functions & Responsibilities: A successful candidate will have experience in the following areas:
- Strategy Development
- P&L Management
- Cross-functional Collaboration
- Innovation and Product Development
- Consumer Insights and Data Analytics
- Stakeholder Engagement
- Personal Leadership & Direct Report Management
This position has several primary objectives which are critical to the overall success of Woodstream:
- Deliver consistent, annual topline (NIS) growth that is ahead of market growth – NIS & $-share.
- Deliver consistent profit growth through mix management and pursuit of contribution margin improvement – EBITDA, CM% v. YA.
- Partner with Sales to pitch winning line review recommendations as well as drive for incremental distribution and display support v. YA.
- Grow and development of direct reports.
Specific targets will be developed and set as part of the annual process.
Other Functions: - Performs other duties as assigned.
- Position could include up to 25% travel for Customer meetings, Supplier visits, Trade & Industry events, Consumer research or other events as required.
Successful Candidate Profile: - College degree: BA/BS required (marketing/economics/advertising), MBA preferred.
- 15+ years of total Sales/Marketing experience.
- Computer literacy including all Microsoft Software.
- Strong communication and presentation skills.
- Analytical ability and experience successfully managing P&Ls.
- Ability to present complex concepts.
Woodstream is an Equal Employment Opportunity employer committed to recruit, hire, train and promote without regard to race, color, religion, creed, age, sex, national origin, marital status, union affiliation, disability, sexual orientation, or any other legally protected characteristic .
Note: If hired, Employment Eligibility Verification will be carried out upon selection. Applicants must be authorized to work for any U.S. employer We retain employment applications for a minimum of 2 years from date of receipt for non-hire applicants or from date of termination for employees/contractors and possibly longer if legally required.
Job Tags
Full time, For contractors,